Of Social Media Contamination

Hello, everyone! I came to a few realizations this week while researching the top Social Media individuals in Charlotte. There are few people that can call themselves social media experts, but a lot of individuals certainly do.

I am not going to mention any names because it serves no benefit to finger point. However, I would like to present a concept I’ve dubbed “social media contamination.” I googled the subject, in case someone before me came to same conclusion, and was unable to find exactly the same ideas in one place.

What I mean by contamination; is the negative effect that social media integration can have on your message, your brand, and more importantly your positioning. While it is awesome that you finally have someone in your organization that opened a Twitter account for you, it is important that the person managing social media sites adds value to your brand.

There are plenty of studies conclude that people want more “behind the scenes” information in places like Twitter feeds and Facebook pages. What is more important,  is that what is expected, or you want to be expected, from your organization is what you need to deliver.

It is very easy to look at users that have huge traffic and followers who simply post their everyday details on Twitter, and sprinkling those post with delicious morsels of insight and knowledge. What is easy to miss is the amount of turn over those users experience once followers figure out that their Lucky Charms are looking more like Cheerios. Don’t let your message be contaminated by useless information that will ultimately cost you your followers and readers.

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Comments

[Reena]

i agree! organizations need to use social media strategically so it doesn't backfire on them.